Google Search
Captures active intent. Best when buyers already search for this service. Requires focused landing pages and conversion tracking to work well.
Paid Advertising
Choose the channel that matches how your customers buy
Google and Meta do different jobs. The right starting point depends on whether customers are already searching, whether the offer is visual, and whether tracking and creative are in place, not on which platform is trending.
Two different jobs
Google Search vs Facebook and Instagram
Neither channel is a universal winner. Each fits a different kind of buying behavior.
Facebook and Instagram
Creates and warms demand. Best for visual offers, stories, education and retargeting. Requires strong creative and frequent testing to stay effective.
How Google Ads actually works
Ads placement depends on approval, not intent alone
Google can place approved ads for eligible searches once your campaign, budget and policy approval are active. None of that is guaranteed or instant.
Ads work best once conversion tracking and the site itself are ready to receive that traffic. We build search and social to run alongside each other only after tracking is in place, so spend on either channel is measured from day one rather than guessed at later.
Not sure between Google and Meta?
We validate intent, creative and tracking before recommending spend.
When to start with Google
Customers already type in what they need. There is measurable search volume and a clear commercial intent behind it.
When to start with Meta
Few people search for this yet, but the offer is visual and you can produce fresh creative regularly to introduce it to new audiences.
When to use both
Search demand exists and the offer is visual with creative on hand. Search captures what already exists while social builds additional demand.
When not to run ads yet
Conversion tracking is not installed, or the offer and creative are not ready. Fix the foundation before paying for traffic.
What we build
Per channel scope
Google plan
- Offer and keyword research
- Intent based campaign structure
- Negative keyword lists
- Location, device and scheduling settings where appropriate
- Call, form and booking conversion tracking
- Landing page testing
- Ongoing search term review
Meta plan
- Offer and angle development
- Scripts and video and static creative
- Cold prospecting campaigns
- Retargeting campaigns
- Pixel/CAPI or other appropriate measurement setup
- Landing page vs native lead form decision
- Ongoing creative iteration
4 question check
Which channel fits?
Answer honestly. This runs locally in your browser and gives a directional starting point, not a forecast.
Your result
Answer all four questions to see a directional recommendation.
What is not included
- • Ad spend is paid by you directly to each platform and is not part of our management fee.
- • Platform policy approvals, account bans and audit outcomes are outside our control.
- • We do not guarantee lead volume, cost per lead or return on ad spend.
Start with the free website diagnostic
We analyze your public pages, show what is already working, where opportunities are leaking, and the safest next marketing move. Name and business email are requested during the analysis so the report can be saved and unlocked.
Direct contact and calendar connection pending.